Privacy policy
Last updated 14 November 2026
Outreach CRM is a private tool built and used by Lakehouse Audio to manage its own email outreach. It is not offered to the public. The only people who can sign in to it are Lakehouse Audio and the email accounts Lakehouse Audio itself owns and connects.
What the app accesses
When a Lakehouse Audio mailbox is connected with Google, the app uses the Gmail API to:
- read emails in that mailbox, so replies to our outreach show up in one place;
- send emails from that mailbox, when we write a message or run a campaign;
- read message details such as sender, recipient, subject, date and thread, so conversations are grouped correctly.
It does not access Google Drive, Calendar, Contacts or any other Google service.
What is stored, and where
- Emails that are part of an outreach conversation (the messages we sent and the replies to them), with the name, email address and any public links, such as a band's Spotify or Instagram page, of the person we wrote to.
- The sign-in tokens Google issues for each connected mailbox, so the app can keep working without signing in again.
- Notes, tags and pipeline stages we add ourselves.
This is kept in a private database on Cloudflare, behind a login only Lakehouse Audio can pass. Emails that are not part of an outreach conversation, such as newsletters and notifications, are not stored.
How the information is used
Only to run Lakehouse Audio's own outreach: showing conversations, sending replies and follow-ups, and keeping track of who has answered. It is never sold, never used for advertising, and never shared with anyone else for their own purposes.
Other services involved
- Cloudflare hosts the app and its database.
- Anthropic (the Claude API): the text of an outreach conversation is sent to Anthropic to produce a short summary of it. Anthropic does not use data sent through its API to train its models.
- Instantly: some mailboxes are also connected to Instantly for email warmup and sending.
No one else receives the information, unless the law requires it.
Google user data
Outreach CRM's use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements. In particular, Google user data is not used to develop, improve or train generalised AI or machine-learning models, and no person reads it except Lakehouse Audio, whose own mailboxes these are.
Keeping and deleting
Conversations are kept for as long as they are useful to Lakehouse Audio's outreach, and can be deleted at any time. A connected mailbox can be disconnected in the app, which revokes the app's access with Google and removes its tokens. Access can also be removed from the Google account itself, under Security → Third-party connections.
If we emailed you
If you received an email from Lakehouse Audio and would like us to stop contacting you, or to delete what we hold about you, reply to the email or write to the address below and we will do so.
Contact
Lakehouse Audio · simon@lakehouseaudio.com · lakehouseaudio.com